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 Farrell Reynolds
Woodstock, NY
Farrell
Reynolds has been an innovator
in the fields of sales,
marketing, operations and
training for almost thirty
years, primarily in the
broadcast and cable industries.
In his role of sales and
marketing executive, Reynolds
has represented hundreds of
television stations, creating
and then coordinating the
marketing and distribution
efforts for their original
documentary, dramatic, animated
and sports programs and series.
While at Turner Broadcast Sales,
his organization introduced
advertisers to the powerful
marketing opportunities offered
by the newly emerging cable
industry. He helped create the
marketing plans for CNN
“Headline News”, The Goodwill
Games, and the introduction of
TNT (Turner Network Television).
He also built the marketing
foundation for the “Portrait of
America” series, the “Captain
Planet” animated series, NBA
Basketball, NFL Football and the
World Cup Soccer series.
In 1990, Reynolds left Turner to
become Division Chairman at the
Whittle Corporation. He
subsequently founded Conduit
Communications, a film and
multimedia development,
production and distribution
company.
In 1993, he joined New World as
President and sole employee of
New World Sales and Marketing,
the national sales arm of the
New World Communications Group.
In fourteen months, the sales
and marketing company grew to
135 employees in nine offices,
generating in excess of $300
million in spot and barter sales
revenues.
In January of 1996, the sales
group was consolidated with the
twelve station television group
into the New World Broadcast
Group. Reynolds was appointed
Chairman/CEO of the group. In
January of 1997, the company was
sold to Fox, Inc. for 2.3
billion dollars.
Reynolds spent two years as a
visiting Professor at North
Carolina State University and
for the past several years has
been a consultant specializing
in coaching and strategizing
with individuals and business
teams, positioning them to
identify and achieve their next
levels of creativity,
performance and profitability.
In this role he was appointed
President/COO of Ruckus Network,
a Herndon Va. based company that
provides legal music downloads
to students on hundreds of
college campuses across America.
Reynolds is currently focused on
promoting innovation and
creativity in companies as they
progress into the twenty first
century.
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